This is how Medina-Mora ran Banamex, when he was CEO from 1996 to 2004. And so, revenue per client will actually go up. “It's a virtuous circle, because the client, if you are doing a good job, and you are actually providing the right solutions to their financial needs, and you are listening to what he or she needs, will actually honor you with more of their business. Medina-Mora says a system like this will lead to more revenue. Medina-Mora says when this project is complete, there will be only one single customer base all over the world. For example, the credit card portfolio division is different than the mortgage portfolio division, and the two don’t necessarily communicate with each other. Right now, Citi might have as many as 15 to 20 different customer bases in nearly every country in which it operates. He added, "We are saying, 'Not anymore, a strategy that is led by products.' It is a strategy that is centered on the client and on creating the right value propositions for them.” Personal Loans for 670 Credit Score or Lower
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